Integrity and trust are everything for an entrepreneur. A fundamental of the consumer-business relationship is that consumers do business with people they like and believe are trustworthy. It’s a key to business success. Though entrepreneurs enjoy success, there are times when consumers will take issue with your operation. Such issues can affect your operation, damage its reputation and limit its capacity to operate to its fullest potential. Success breeds contempt in others.
Failure to acknowledge consumer attacks can foster a public misconception. With the advent of the Internet 20 years ago, businesses are a prime target for lies, derogatory statements, and accusations. While your business is reputable and honest, sitting idly by and believing attacks on your business go unnoticed can inflict more damage than you ever imagined. Entrepreneurs need to be proactive in protecting their name, image, and brand. Bad publicity can wipe out your investment. Be smart, take action.
1. Don’t get caught up in the attacks
Don’t get caught responding to every attack on your entity. Assess the situation and continue your commitment to providing a stellar product or service to your customers, letting them talk about the merits of your reputation and perception.
2. It’s business as usual, don’t get sidetracked
Bad publicity can lead customers to think your services or products are compromised, and not up to the standards they expect. Communicate with your customers, and assure them business is as usual. The path to success isn’t paved with the red carpet or yellow brick road, There will be bumps along the way. How you maneuver them is the key to your success.
3. Reach out and ask for help
While you are confident you can handle an attack on yourself, your business, your brand, there’s much to gain by asking for help. Many entrepreneurs employ online reputation management firms to help them counter misguided attacks on business. One firm respected for its success in cleaning up negative news online is searchcleanup.com.