Desiree Perez, the Negotiator in Charge

Desiree Perez, the Negotiator in Charge

In an industry where male dominance is usually the case, there is a woman who is slowly breaking that glass ceiling. Desiree Perez has positioned herself to be a forcible competitor in the music and entertainment world. Last year the industry collected $17.2 billion and Desiree contributed to its’ success, but little has occurred to aid women to multiple in the field.The entrepreneur, talent manager and producer has helped many well-known record labels and artist thrive into the millions, and with her help has elevated rappers into household names along with their own personal status in the business.

For the past 22 years Perez has been invaluable to Sean “Jay Z” Carter, and others, rise in the industry. Her negotiation and financial skills have brought fruit to his empire. One of his business ventures is Roc Nation, an A-Z service company for people in the music and entertainment industry. Desiree has been its’ Chief Operating Officer since 2009 and deals with not only all of its’ negotiations but its’ management, publishing and labeling departments. In 2008 it teamed up with Live Nation for $150 million and has recently extended the partnership another 10 years behind Perez’s negotiation skills.

Another top name in the music industry Perez has fostered is Rihanna. Perez conferenced a $25 million deal for Rihanna’s Anti tour with Samsung which heighten her marketability.A spin-off of Roc Nation is Roc Nation Sports, another successful negotiation of Perez that concentrates on top sport personalities careers and lead by her husband Juan Perez.Perez and her husband, Juan Perez, are said to be part of the Hova Circle of Influence, a collection of influencers and investors involved in the music and entertainment industry.

Desiree Perez Adds Value to Roc Nation with Possible UMG Contract

Desiree Perez, the senior executive of Roc Nation, is reportedly adding values to her entertainment firm with a possible UMG contract. Roc Nation is currently in a ten-year contract with Live Nation that is about to expire next year. As the music and entertainment firm of Jay Z, Roc has contracts with many celebrated performers. Interestingly, when Jay Z signed the deal with Live Nation in 2008, it was reported that the deal size was $150 million. Per an insider information, Live Nation is only interested in the touring contract and not interested in the recorded music. But, Jay is not found to be happy with such a contract, and the industry analysts confirm they are parting ways.

Per the latest information, Perez is stepped into the task of searching new partners, and she found to have met with Universal Music Group. It should be noted that Perez was the negotiator for the 2008 Live Nation deal for Roc. Jay and Perez met with Sir Lucian Grainge, UMG Chairman, at his office in the early weeks of April 2017. UMG insiders confirm that it already has a distribution contract with Roc. It is reported that UMG is looking for a bigger contract that can give larger stake on the artists of Roc. If the deal materializes, it will help Jay to invest in new talent and groom them significantly.

Desiree Perez is the close associated of Jay with more than two decades of experience in music industry. As the Chief Operating Officer of Roc, Perez takes care of entire management from labeling management to publishing. She is considered as a tough negotiator and helped Jay in many successful contracts of Roc Nation. Perez was the significant player in making lucrative contracts for most of the Roc Nation artists, including Rihanna, Shakira, Meek Mill, and more.