Desiree Perez Adds Value to Roc Nation with Possible UMG Contract

Desiree Perez, the senior executive of Roc Nation, is reportedly adding values to her entertainment firm with a possible UMG contract. Roc Nation is currently in a ten-year contract with Live Nation that is about to expire next year. As the music and entertainment firm of Jay Z, Roc has contracts with many celebrated performers. Interestingly, when Jay Z signed the deal with Live Nation in 2008, it was reported that the deal size was $150 million. Per an insider information, Live Nation is only interested in the touring contract and not interested in the recorded music. But, Jay is not found to be happy with such a contract, and the industry analysts confirm they are parting ways.

Per the latest information, Perez is stepped into the task of searching new partners, and she found to have met with Universal Music Group. It should be noted that Perez was the negotiator for the 2008 Live Nation deal for Roc. Jay and Perez met with Sir Lucian Grainge, UMG Chairman, at his office in the early weeks of April 2017. UMG insiders confirm that it already has a distribution contract with Roc. It is reported that UMG is looking for a bigger contract that can give larger stake on the artists of Roc. If the deal materializes, it will help Jay to invest in new talent and groom them significantly.

Desiree Perez is the close associated of Jay with more than two decades of experience in music industry. As the Chief Operating Officer of Roc, Perez takes care of entire management from labeling management to publishing. She is considered as a tough negotiator and helped Jay in many successful contracts of Roc Nation. Perez was the significant player in making lucrative contracts for most of the Roc Nation artists, including Rihanna, Shakira, Meek Mill, and more.