Most businesses do not seem to realize that one of the most important facets of their company is how they are perceived in the digital world. Your online reputation can either make or break your business. Websites such as Yelp, Google Business, and Facebook are all indicators of the quality of the services that you provide. One or two negative comments on any of these different media outlets can affect your profits by up to 30%.
As such, it is important to make sure that you have a positive online presence. Keeping an online presence, however, is determined by how you conduct yourself in both your professional and personal life.
Due to the constant nature of technology pervading all aspects of life, it is important for employees to make sure they are on their best behavior at all times. Even more important is that the executives, managers, and CEOs conduct themselves in a professional manner at all times, even outside of work. The personal reputation of an individual who is supposed to be the figurehead and face of your company more often than not translates to professional reputation.
A CEO who misbehaves or acts poorly outside of an office setting will get the attention of Reputation Defender review and clients. This may be unfair, but it is true. Managers and executives are supposed to be the embodiment of your company. If they have a negative personal reputation, so will your company. By vetting and making sure you have the right individual for the position, you can protect against any PR disasters of this nature.
Another more obvious tactic to use to maintain a positive online presence is to make sure search results in popular search engines such as Google and Yahoo return positive reviews instead of bad ones. To do this, however, you need to make sure that the positive reviews are the most outstanding. Requesting literate and comprehensive reviews from your top clients can help boost positive results from search engines. This is an uphill battle, though, because people naturally will view the negative reviews as having more weight than positive.