Desiree Perez, the Negotiator in Charge
In an industry where male dominance is usually the case, there is a woman who is slowly breaking that glass ceiling. Desiree Perez has positioned herself to be a forcible competitor in the music and entertainment world. Last year the industry collected $17.2 billion and Desiree contributed to its’ success, but little has occurred to aid women to multiple in the field.The entrepreneur, talent manager and producer has helped many well-known record labels and artist thrive into the millions, and with her help has elevated rappers into household names along with their own personal status in the business.
For the past 22 years Perez has been invaluable to Sean “Jay Z” Carter, and others, rise in the industry. Her negotiation and financial skills have brought fruit to his empire. One of his business ventures is Roc Nation, an A-Z service company for people in the music and entertainment industry. Desiree has been its’ Chief Operating Officer since 2009 and deals with not only all of its’ negotiations but its’ management, publishing and labeling departments. In 2008 it teamed up with Live Nation for $150 million and has recently extended the partnership another 10 years behind Perez’s negotiation skills.
Another top name in the music industry Perez has fostered is Rihanna. Perez conferenced a $25 million deal for Rihanna’s Anti tour with Samsung which heighten her marketability.A spin-off of Roc Nation is Roc Nation Sports, another successful negotiation of Perez that concentrates on top sport personalities careers and lead by her husband Juan Perez.Perez and her husband, Juan Perez, are said to be part of the Hova Circle of Influence, a collection of influencers and investors involved in the music and entertainment industry.