Every organization exists in a particular society. It is essential that the business donates to charity drives to help the community as a way of giving back. Philanthropy means you positively influence others’ lives and feel good about yourself and your deeds. Giving to charity ensures your organization enjoys a good image. A right image translates into customer loyalty and rise in production. Dave Farbaky, CEO at Aloha believes that giving back to society is also a way of marketing the brand name.
Aloha company is a famous Illinois-based construction firm. Dave has transformed the business from a small family company to a construction giant serving the residents of Illinois and other states. Aloha Foundation has taken part in various philanthropic activities and charity events to give back. Dave recommends the following ways for organizations to give back to the societies they exist in.
Firstly, you can research about local groups, foundations, and charitable organizations and choose one with the ideals and services you prefer. Partnerships with such groups create a lasting bond between your firm, the charitable association and the society which comprises the customers. For instance, underprivileged kids from The Bloomington Boys and Girls Club got a night out at a hockey game courtesy of Aloha Construction. The firm procured for them tickets and box seats.
Secondly, it is an excellent idea to start a foundation dedicated to giving back. Establishing your firm’s foundation will ensure you have control over the donations you make and the targeted beneficiaries. Dave founded the Dave Farbaky Foundation. Aloha company sponsored a shopping spree for needy kids in Illinois through the foundation and in collaboration with Learning Express Toys Company. Four kids shopped for toys amounting to $7000.
Thirdly, organizations can consider supporting local teams or even annual events as a means of giving back. In return, your group gets a shot at marketing itself by having the business name on the event or the team or arena. Aloha supports a local high school football team in Illinois by donating cash, equipment, and kits to the team on a regular basis.