The Legend of Alexandre Gama

     Alexandre Gama is currently the founder, owner, CEO, and CCO of Neogama, a self-named advertising agency that Mr. Gama founded back in 1999. Gama is truly one of Brazil’s – if not the entire world’s – best advertising professionals, his very own agency being ranked among the top 20 advertising agencies in the country.

Mr. Gama’s career has been nothing short of a red carpet runway walk, earning countless awards over the years. Most recently, in 2015, Alexandre won a Golden Lion, the highest prestige award given out at the Cannes Film Festival, for Sexual and Cultural Diversity. His first Lion came in 1999, which was actually the first year the Cannes Film Festival was in operation. Throughout his career, Alexandre Gama has been the proud recipient of 23 Lions, something very few others are capable of. He was crowned the [Advertising] Agency Director of the Year in 2006 by the Propaganda Professionals Association (“propaganda” roughly translates to advertising in Portuguese, not negative, brainwashing propaganda as we know it).

That same year, Alexandre Gama was considered one of the top seven advertising agency executives in the entirety of Brazil’s lengthy history, named by a panel exceeding two hundred fifty well-known businesspeople, advertising guru, and cinematic experts.

But how did Mr. Gama earn all this accolades? Here’s how.

Alexandre Gama got a college degree in advertising and communications from the FAAP, or the Armando Alvares Penteado Foundation. He started working at Ogilvy & Mather as a copywriter and content creator in 1982. In 1990, he joined DM9 – keep in mind that both of this agencies were and still are known around the world – as a creative director.

Mr. Gama next joined Y&R, staying for 5 years prior to starting Neogama with all the knowledge he picked up along the way.

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