The Goettl brand of HVAC maintenance and repair specialists has been working towards rebuilding the reputation of the company established in the 1930s under owner Ken Goodrich. The latest move announced by Goettl is the acquisition of another family owned plumbing and HVAC system in the shape of the Southern California based Walton’s; although the deal was initially finalized in 2015 the announcement of the merger was put off until 2017 to ensure all the timing was correct for both parties involved.
Ken Goodrich believes the family owned nature and values of Walton’s fit in perfectly with the business culture Goettl has established over the last few years since the arrival of Ken Goodrich as owner. By acquiring Walton’s, Ken Goodrich and Goettl will move further to Southern California from their main market base in Arizona and Nevada; bringing Walton’s brand into the Goettl family adds a number of new employees and will act as a base from which the historic HVAC company will look to further expand into new areas of the Southwest.
The ultimate aim of the Goettl Company (goettl.com) is to take the regional brand well known in Arizona and Nevada across the U.S. and challenge the giants of HVAC repair, maintenance, and installation for dominance, according to the Phoenix Business Journal. Goettl is not limiting its expansion plans to a few markets in Southern California, but is instead already seeking growth opportunities in Northern California and Texas as the company branches out to the east and west of its traditional markets.
Ken Goodrich has taken the Goettl brand back to a position of respect and power within Nevada and Arizona as he has also sought to expand the reach of the historic brand across the nation. Goettl is named for brothers Adam and Gust Goettl who formed their company in the 1930s after moving from the frigid region of Ohio to Arizona. The brothers had already found fame in Ohio with heating appliances and new ways of defrosting frozen pipes before moving to Arizona and finding new ways of cooling buildings in the extreme temperatures of the state.
Goettl has been at the heart of the development of many different forms of HVAC technology over the years and is well known as one of the most important companies in the development of the modern HVAC industry. Visit the company profile on linkedin.com.