Advertising is a significant part of business. It ensures that you stay relevant and reach the right audience to help you generate revenue for your business.
Ever since, businesses allocate huge junk of money to advertising to ensure its continuity. Even though this industry has faced a lot of changes recently, its contribution is still paramount and cannot be ignored.
Brazilian Advertising industry boasts as the most creative in the whole world. This is because of notable players such as José Henrique Borghi.
Jose is the founder of Mullen Lowe Ad agency based in Brazil. His creativity is the talk of the town all over Brazil. Through his Ad agency, José Henrique Borghi has produced ultra-successful campaigns that resonated with millions of Brazilians and beyond.
His success has won him international brands such as Honda, JetBlue, Royal Caribbean, Hyatt, Mitsubishi, and Unilever to mention a few.
José Henrique Borghi started his Advertising career back in 1989 when he was appointed as the president of Leo Burnett Advertising agency and climbed the ranks to be the president of the company eleven years later.
Passion is what made José Henrique Borghi venture into advertising industry in the first place. After high school, he wasn’t sure what career journey to take, but on coming in contact with advertising world, he immediately knew what wanted.
Passion, when coupled with hard work, generates unstoppable force that propels one to prosperity. After some time working with various advertising companies, Jose decided to test the waters. He started his own company Creative Intelligence Agency with his friend Erh Ray.
They later merged with Lowe Advertising Agency to form Mullen Lowe Brasil in 2006. And success continued to pour in which contributed to later mergers that resulted into present day Mullen Lowe Advertising Agency in Brazil. To know more click here.
Mullen Lowe is among the pioneers of Brazilian advertising industry. Its success is attributed to the values instilled by its founder, Jose Borghi. Jose Borghi on Facebook.