Julia Jackson is the youngest daughter of Jess Jackson, the founder of Jackson Family Wines. The Jackson’s family has been in the wine industry long before Julia was even born. Her mother, Barbara Banke, partnered with her father throughout his career in producing wine. Julia still fondly recalls picking grapes at a tender age, and she attributes it as having played a pivotal role in her future position at the family business. Julia is currently the spokesperson for the Cambria Estates. Her position presents a key divergence from what is presently defined by the industry as “next generation.” Millennials have often been described as being disloyal to specific wines and are distracted by stylish labels.
Julia Jackson has insisted that Jackson Family Wine and Cambria are sticking to the traditions that made her father successful. This is despite the ongoing obsession by the wine industry with the wine purchasing behavior of her generation. Julia claims that her family business is not obsessed with chasing after a particular audience or short term trends. She rather claims that it’s all about the hard work that is channeled into the family business, and it is something that they’ll be focusing on for a long time.
Julia Jackson Involvement in Empowering Women
With inspiration from her mother, Julia set out to establish the Cambria Empowerment Seeds in 2014. The program celebrates heroic women who have conquered every obstacle in life and serve as inspiration to other women in their communities. Cambria Seeds awards over $100,000 every year in cash grants to organizations that are in line with the program’s pillars of community, equality, and spirit. Julia claims that the media offers insufficient role models that can be looked upon by young girls, and this is why Cambria acknowledges women who overcome adversity in addition to celebrating their strength in leadership.
The longstanding sustainable farming culture practiced by Jackson Family Wines is considered as the beacon to the Jackson’s future share in the industry. Julia considers this practice as an honor to her father by keeping his legacy alive.