Successful businessman and Co-CEO of JustFab Inc., Don Ressler and business partner, Adam Goldenberg renamed the corporation to TechStyle Fashion Group on August 16th, 2016, according to Business Wire. Don Ressler has years of expertise as an entrepreneur, a consultant, and an executive leader. His career started consulting with businesses seeking online space expansion. He generated more than $1 billion in sales and raised capital that exceeded $100 million for e-commerce companies. It was the beginning of his accomplishment and he continues to find success with every company he founded.
Don Ressler founded FitnessHeaven.com and served as Chief Executive Officer and President. He sold the e-commerce company to Intermix Media in 2001 and started a business relationship with Adam Goldenberg. They founded Alena Media, an e-ecommerce business and generated millions of dollars in revenue. Ressler co-founded Intelligent Beauty, Inc., Brand Ideas, and JustFab Inc. JustFab Inc. was founded in 2010 and owns brands, including JustFab, Fabletics, FabKids, ShoeDazzle, and FL2.
Before the name change, JustFab VIP membership totaled over 4 million subscribers in 2016. The company began working on enhancing customer service the beginning of the year by making the rules of membership subscription transparent on its website. Mr. Ressler and developers are presently working on an online solution that allows members to unsubscribe online and receive an email confirmation.
Ressler and TechStyle Fashion Group have already launched the e-commerce site and JustFab is also still running until customers have transitioned to the new site. What inspired the rebranding of JustFab is its rapid growth, production, manufacturing, software development, and marketing strategy. TechStyle will continue with the mission of JustFab to visualize the fashion online business with integration, personalization, and data information. The company is projected to receive more than $650 million in net revenue from merchandise sales and subscription memberships.
TechStyle Fashion Group’s brands, JustFab Fabletics, ShoeDazzle, and FabKids are marketed in Canada, Denmark, France, Germany, Netherlands, Sweden, United Kingdom, and United States. The company will continue with its philanthropy efforts of volunteering, donating and sponsoring non-profit organizations in local communities. Ressler and the TechStyle team provide contributions to support Dress for Success, Toy’s for Tots, and Orange County Susan G. Komen-Race for the Cure. TechStyle also sponsors organizations, including Triple Step, Prom Project, and Operation Gratitude. The new branding concept incorporates the original origins of JustFab’s technology and international brand building stage.
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